About us

Hello, gorgeous! I'm Elizabeth, and if you're anything like me, you know that feeling of having big dreams  and a powerful vision for your business or career, but sometimes struggling to truly show up as the confident, capable and unique woman you are.

For nearly a decade, I navigated the corporate world in brand management and marketing at companies like Colgate-Palmolive and Penguin-Random House. I loved the strategy, the creativity, and the impact of building brands. Yet, I also saw firsthand how presence—both in person and, increasingly, on screen—played a crucial role in who got noticed, who commanded a room, and who ultimately seized those game-changing opportunities.

It was this realization, coupled with my deep-seated passion for style and its power in helping us shine, that led me to found STYLED TO SHINE by Brand, Style & Bloom. My mission is simple yet profound: to help incredible women like you—whether you're a dynamic business owner, a driven creative, or a sharp corporate professional—discover and activate your unique superpowers. And how do we do that? Through the transformative power of personal styling and strategic branding.

I believe your style is a silent, powerful storyteller. It’s not about trends or vanity; it's about intentionality. It's about expressing your authentic self, boosting your confidence from the inside out, and ensuring that you are seen, remembered, and respected. I've seen it countless times: when a woman feels truly amazing in what she wears, her entire outlook shifts, her confidence soars, and new opportunities seem to magnetize toward her.

That's where STYLED TO SHINE, and especially our hand-assembled statement accessory kits, come into play. Created with love right here in New York City—my home—these pieces are designed to be your secret weapon. They are crafted to help you stand out and get noticed, whether you’re leading a pivotal meeting in person or making a powerful impression on Zoom. Each accessory is a conversation starter, a confidence booster, and a visible declaration of your personal brand.

 Let’s collaborate to ensure your style is always telling your most compelling story.

With warmth and excitement,

Elizabeth

Elizabeth Lewis Edmond

Founder & CEO, Styled to Shine by Brand, Style & Bloom